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        Destination NSW

        11 October 2011

        Welcome to Destination NSW

        Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

        Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

        This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


        Latest News

        Opera House lights up as NSW sails past vaccination milestone
        18 October 2021

        The Sydney Opera House will be the backdrop for a special tribute to frontline workers and those who have been vaccinated as NSW passes the 80 per cent double vaccination milestone.

        Premier Dominic Perrottet said images would be projected onto the sails of the famous landmark, to celebrate the efforts of so many throughout the pandemic, enabling NSW to lead the country in the vaccination stakes and reopen ahead of schedule.

        NSW FLYING TOWARDS 80 PER CENT DOUBLE DOSE TARGET
        15 October 2021

        The State’s rapid rate of second dose vaccinations means that next Monday, 18 October is firming as the day that the Reopening NSW Roadmap’s 80 per cent settings will come into effect for those who are fully vaccinated.

        Western Sydney Stars in Taste Of Australia with Hayden Quinn
        17 September 2021

        Western Sydney’s diverse food and culture, outstanding business owners and natural beauty will star in two upcoming episodes of Taste of Australia with Hayden Quinn on Network Ten.

        The current series is a special Sydney Edition showcasing Sydney’s rich and multicultural mosaic of people, places and experiences.

        New guides to bolster natural disaster resilience in the tourism industry
        9 September 2021

        The NSW Government today launched a set of new guides to bolster tourism businesses resilience to bush fires and other natural disasters.?

        The three guides provide information on how to prepare for, respond to and recover from natural disasters. They have been developed by Destination NSW, in collaboration with Resilience NSW and the NSW Rural Fire Service, in response to recommendations from the NSW Bushfire Inquiry.